BRIGHT: Privacy Policy; Samsung AR Website
We are pleased that you are visiting us and thank you for your interest in our company, products and services. It is important to us that your privacy is protected whilst using our websites and services. We collect and process certain technical information in accordance with the Data Protection Act 2018.
Controller
The data controller in relation to any personal data collected through our websites and services is:
Bright Publishing Ltd (“BRIGHT”)
82 High Street, Sawston
Cambridgeshire, CB22 3HJ
United Kingdom
Email: [email protected]
Managing Board: Andy Brogden, Matt Pluck
Collection and Processing of Personal Data
You can visit this website without telling us who you are. We only collect and process certain technical information in line with the Data Protection Act 2018, such as the device type, browser or the webpage from which you came to us. This information is used to optimise content and user experience. This data is also analysed for statistical purposes, whereby you remain anonymous as an individual user.
We do not process any personal data.
Use of Camera Access
The AR (augmented reality) technology requires camera access to your device in order for this service to function properly. This includes an AR try-on tool and the AR live product placement tool.
By clicking on any AR function on this website, your device will request consent for camera access.
No data will be stored or transferred upon consent.
By revoking consent, you will not be able to use the AR technology.
Use of Cookies
Google Analytics has been integrated into our website and uses cookies. Cookies are text files that are sent by a web server to the user’s browser in order to store information on the user’s device via the browser that is being used – for example, the user’s current IP address and information about the user. The next time the web server is accessed, the applicable data regarding the user is transmitted from the cookie file. You can deactivate the use of cookies via your browser settings at any time.
Web Statistics Tools: Google Analytics
This website uses Google Analytics, a web analytics service provided by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics uses so-called cookies, i.e. text files that are stored on your computer and that allow an analysis of the way you use our website. The information generated by the cookie is usually transmitted to a Google server in the USA and stored there. Google complies with the EU-US Privacy Shield Agreement and is registered with the US Department of Commerce’s EU-US Privacy Shield Program (for details and individual registrations go to www.privacyshield.gov). However, if IP anonymisation is activated on this website, your IP address will be truncated by Google beforehand within member states of the European Union, or other parties to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. Google uses this information on our behalf to evaluate the use of our website by you, to compile reports on the website activities and to provide other services related to the website and internet usage to us.
Please note that we use Google Analytics 4 (GA4), which collects data around GDPR and EU-focused data and privacy requirements. GA4 does not log or store IP addresses, dropping EU user IP addresses before logging the user. We do not collect any sensitive personal data. You can read more about GA4 data privacy and security here.
You can deactivate the use of cookies via your browser settings at any time. Please note, however, if you do not accept cookies, you may not be able to use certain, or all, features of our website. You can prevent the collection by Google of the data generated by the cookie and related to your use of the website, as well as the processing of such data by Google, by downloading and installing the browser plug-in available under the following link tools.google.com/dlpage/gaoptout.
External Links
This website integrates another third-party supplier for the AR technology. Please be aware that BRIGHT is not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave one of our websites and to read the privacy statements of each and every website that collects personal data. This privacy policy applies solely to information collected by our websites.
Further information and contacts, information, corrections, blocking and deletion.
You can contact our data manager using the following contact information:
Bright Publishing Ltd (“BRIGHT”), 82 High Street, Sawston, Cambridgeshire, CB22 3HJ.
Email: [email protected]
You have the right to request from us access to, and rectification or erasure of, technical information, or to restrict processing of your technical information, or to object to such processing, as well as exercising your right to data portability in accordance with the Data Protection Act. Please contact the address given above by email or post.
You have the right to lodge a complaint with a competent supervisory authority in accordance with the Data Protection Act if you consider that the processing of personal data relating to you infringes the law. For this purpose, you can contact, in particular, the supervisory authority in the EU member state of your habitual residence or the place of the alleged infringement.
BRIGHT reserves the right to change, amend or update this privacy policy at any time. If we do decide to change our privacy policy, we will post the revised privacy policy. On return visits to our site, please remember to review the privacy policy for any changes. Continued use of our site after any posted revision indicates your consent to our use of your information in accordance with the changed, amended or updated privacy policy.